In recent years Vietnam has witnessed an explosion of convenience stores, mini supermarkets, marking the leap of modern retail channels in the domestic market. The fact that mini supermarkets were launched at a breakneck speed created a huge competitiveness, requiring the shops that came after them to make a difference in the market, especially for convenience stores. chain operation.

My Mart was born in such a context, is a brand new mini supermarket to enter the retail market in Hanoi with the mission of contributing to change the shopping habits of Vietnamese people with the commitment of source products. clear origin, abundant items, reasonable cost, high convenience and expiry date.

Modern life is full of worries for everyone, especially health issues. Wherever one goes, people are just afraid that this food is not hygienic, this food and drink has no origin, or does not know how many toxic things we have to absorb every day. Gradually we only believe in what we do, grow, raise, or "see the ears" as the most protective form of ourselves.

It is also the worry that fosters in the heart of the founders of the My Mart brand that we only believe in "our own", why not clone "our own" to everyone? We sell what we use, with that desire, we choose the brand name My Mart (My in English is "mine") - so our supermarket is the supermarket of every customer. , let My Mart be mine but also yours.

The brand positioning statement "Shopping with heart" clearly demonstrates the core values of My Mart, the commitment to providing safe and convenient products to bring smart shopping experiences and peace of mind to customers. line. Each product delivered to customers is a trust given, so that from there, My Mart can receive many smiles of satisfaction, absolute satisfaction from customers.

That is the best way to create a happy life for ourselves. We believe that what comes from the heart will reach the heart.

Logo is created based on the core values of My Mart: Prestige, Dedication and Professionalism. We convey that message through the image of the bag - an indispensable item in a customer's shopping journey, creating a clear industry positioning for the My Mart brand. The incorporation of the letter M begins the brand name that is unique to My Mart.

The logo using red tones is a very prominent color, attracting attention, especially when applied on outdoor identities such as store signs, large billboards ... extremely effective with retail brands. like My Mart. The red color also symbolizes love, passion, enthusiasm and dynamism completely in line with the development orientation of My Mart now and in the future.

We perfect the My Mart brand identity with our distinctive, clear and customer-friendly icons.